{"product_id":"paul-mitchell-platinum-plus-deep-violet-shampoo","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo","description":"\u003cp\u003eRefresh blonde, highlighted, gray and silver hair with Paul Mitchell Platinum Plus Deep Violet Shampoo. Its concentrated violet tone helps correct yellow brassiness while improving manageability and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Medium to dark blonde or highlighted hair that needs powerful weekly toning; also suitable for gray and silver hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e Delivers five times the toning power of Platinum Blonde Violet Shampoo, brightens highlights and helps neutralize yellow tones.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Massage into wet hair, leave 1–5 minutes, rinse thoroughly and wash hands. Follow with Platinum Blonde Violet Conditioner. Use weekly or as recommended by your stylist.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStylist tip:\u003c\/strong\u003e Begin with a shorter processing time and increase gradually based on the level of toning needed.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"10.14 fl oz","offer_id":54594444984595,"sku":"009531139296","price":24.0,"currency_code":"USD","in_stock":true},{"title":"33.8 fl oz","offer_id":54594445017363,"sku":"009531139302","price":46.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/5019\/0099\/files\/paul-mitchell-platinum-plus-deep-violet-shampoo-transparent_57091d7a-21e3-431c-9e98-10c10f54708b.png?v=1787265936","url":"https:\/\/www.mdcsalon.com\/products\/paul-mitchell-platinum-plus-deep-violet-shampoo","provider":"Maison de Cheveux","version":"1.0","type":"link"}